Privacy Policy

Effective Date: 17.01.2026

At Suruchi Sarees, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, disclose, and safeguard your information when you visit our website or make a purchase from us.

By using our website, you agree to the terms of this Privacy Policy.


Business Information

Legal Business Name: Suruchi Sarees
Location: Delhi, India
Email: info@suruchisarees.com


Information We Collect

We may collect the following categories of personal and non-personal information:

Personal Information

  • Full name

  • Email address

  • Phone number

  • Billing and shipping address

  • Order and transaction details

  • Payment confirmation details (we do not store card or UPI information)

Technical Information

  • IP address

  • Browser type and device information

  • Website usage data

  • Cookies and tracking data


Legal Basis for Processing

We collect and process your personal data under the following lawful bases, in accordance with the Digital Personal Data Protection Act, 2023 (India):

  • Consent: When you voluntarily provide your information through forms, checkout, or communication channels

  • Contractual Necessity: To process and fulfill your orders and provide customer support

  • Legal Obligation: To comply with applicable tax, accounting, and regulatory requirements

  • Legitimate Business Interests: To improve our services, website functionality, and customer experience


How We Use Your Information

We use your information to:

  • Process, confirm, and deliver your orders

  • Communicate with you regarding purchases, inquiries, or support requests

  • Improve our website, products, and services

  • Send promotional communications, only if you have opted in

  • Detect and prevent fraud or unauthorized activity

  • Comply with legal and regulatory obligations


Sharing of Information

We do not sell, trade, or rent your personal data.

Your information may be shared only with trusted third-party service providers, including:

  • Payment gateways

  • Shipping and logistics partners

  • Website hosting and eCommerce platforms (such as Shopify)

  • Analytics and advertising platforms (such as Google and Meta)

These parties are authorized to use your information only as necessary to provide services to us and are required to protect your data.

We may also disclose information if required by law, court order, or government authority, or to protect our legal rights.


Data Retention

We retain your personal information only for as long as necessary to:

  • Fulfill the purposes outlined in this policy

  • Comply with legal, tax, and accounting requirements

  • Resolve disputes and enforce agreements

Once no longer required, your data is securely deleted or anonymized.


Data Security

We implement appropriate technical and organizational measures to protect your personal data, including secure servers, access controls, and encrypted transactions.

While we take reasonable steps to safeguard your information, no system can guarantee absolute security. You acknowledge and accept this risk when using our website.


Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

  • Improve website functionality

  • Analyze user behavior and traffic

  • Support marketing and advertising activities

By continuing to use our website, you consent to the use of cookies. You can manage or disable cookies through your browser settings; however, some website features may not function properly.


Children’s Privacy

Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal data from minors. If we become aware that such data has been collected, we will take steps to delete it promptly.


Your Rights

You have the right to:

  • Access your personal data

  • Request correction or updates to your data

  • Withdraw consent for promotional communications

  • Request deletion of your personal data, subject to legal obligations

To exercise these rights, please contact us using the details provided below.


Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those external sites. We encourage you to review their privacy policies before providing any personal information.


Changes to This Policy

Suruchi Sarees reserves the right to update or modify this Privacy Policy at any time. Changes will be effective immediately upon posting on the website. We encourage you to review this page periodically.


Governing Law and Jurisdiction

This Privacy Policy shall be governed by and interpreted in accordance with the laws of India. Any disputes shall be subject to the exclusive jurisdiction of the courts of Delhi, India.


Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact:

Email: info@suruchisarees.com

 

Last Updated: 20.01.2026